Understanding the digital media ecosystem. How the evolution of the digital advertising ecosystem impacts tobacco, alcohol and unhealthy meals advertising – World Well being Group

Overview

The digital ecosystem for tobacco, alcohol and unhealthy meals advertising is advanced and is altering rapidly. Understanding the digital ecosystem is crucial to having the ability to make selections and advise policy-makers on what is required to make sure that kids are secure and never uncovered to advertising of unhealthy meals – these excessive in fat, sugars and/or salt – which the proof reveals has a robust impression on kids’s consuming behaviour.

WHO has a key position to play in monitoring, measuring, educating and informing the coverage debate on regulation and management of the digital media ecosystem.

This paper summarizes current modifications within the digital ecosystem intimately, explains which components and stakeholders are driving these modifications and units out the implications for meals digital advertising of those ongoing modifications.

Link to the publication

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