Fobi AI (TSX-V:FOBI, OTCQB:FOBIF) said it has launched the Qples affiliate marketing platform that includes 10 top affiliates, as well as its first two ShopperBridge deals.
According to data intelligence company Fobi, the 10 affiliates have millions of monthly page views. Each affiliate will promote the Qples coupon gallery, adding their views to the current Qples coupons displayed on Grocery Coupon Network (GCN) websites.
Vancouver-based Fobi said revenue will come from the affiliate marketing platform by reselling coupon prints through the affiliate websites and social platforms. Fobi earns revenue from ShopperBridge deals through media and advertising sales.
READ: Fobi AI bolsters its data integration bona fides with Ideal POS licensing deal
Qples by Fobi president Eddy Watson said Qples has benefited from the expansive capabilities of the Fobi tech and marketing teams, as well as the new affiliate marketing platform.
“With their extensive work, we have been able to expand the business and strengthen the platform by incorporating the ability to deliver coupons through some very key affiliates. The initial launch through 10 key affiliates will immediately grow our coupon print revenue by 10 times and this will only continue to grow as we add new affiliates,” Watson said in a statement.
Fobi said its recent agreement with data platform Xinfluence will play a key role in delivering Influencer campaigns for consumer packaged goods (CPG) brands.
“Our clients will now be able to deliver coupons across more channels than ever before, all while easily tracking and optimizing their campaigns in real-time thanks to the incredibly robust analytics that the Qples platform provides,” Watson said.
Fobi said it has launched its first two ShopperBridge deals, the first with Karuna and the second with Blue Bunny ice cream.
Karuna makes the Karviva beverage series, designed to improve wellness and wisdom, according to Fobi, adding the Blue Bunny ice cream deal is an extension of the end-to-end 8112 universal digital coupon pilot with the Lagrees grocery stores in Colorado.
The ShopperBridge platform enables CPG brands to measure in-store sales on a product by product and store by store basis from their media advertising campaigns, solving something that has been a long-standing issue in the industry, according to Fobi.
The reaction to the ShopperBridge platform from CPG brands has been strong, given the ability to track in-store attribution and return on investment in advertising campaigns, according to Fobi.
Fobi CEO Rob Anson said it has been satisfying to launch the affiliate marketing platform, including signing 10 influencers.
“Our affiliate marketing platform delivers on our objective of growing our distribution exponentially by way of the power of network and influence and as a result of our early successes these progressions certainly figure to bode well for our business results at the end of this current quarter and set the table and expectations nicely for 2023,” Anson said in a statement.
Anson credited the Fobi and Qples teams for putting the pieces of the retail and CPG ecosystem into place.
“We are just starting to hit our stride now and as we are gaining momentum across the board with Qples and with 8112 set to launch, it gives us great energy and optimism for what 2023 will bring,” Anson said.
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