Inflation and fear of supply chain disruptions are also encouraging consumers to shop early. With average prices rising, consumers will likely have to spend more to purchase the same items they bought a year earlier. Accordingly, they’ll either purchase fewer items or trade down to generic, store brand, simpler or discount versions.
Our suggestion: Demonstrate to shoppers how they can stretch their budgets. For shoppers who anticipate spending more, 82% note that increase reflects inflated costs, not a rise in discretionary income to spend. Categorize merchandise and organize digital gift guides by price and highlight free shipping.
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