LSU Athletics and Playfly Sports activities are partnering to launch LSU GOLD, an unique, on-demand content material streaming service premiering August 1. Powered by WMT Digital, GOLD (www.lsu.gold) will provide unmatched content material and unprecedented entry to the Tigers year-round, together with behind-the-scenes documentary sequence, in-depth interviews, premium podcasts, and extra.
Starting August 1, GOLD might be out there to stream on cell gadgets, desktop and laptop computer computer systems, and OTT streaming platforms, Roku, Apple TV, Android TV and Amazon Hearth TV.
Priced at $8.99 a month, GOLD might be produced by South Stadium Productions, the newly rebranded, award-winning content material arm of the athletics division, in partnership with Playfly Sports activities, LSU’s multimedia rights holder, and WMT Digital, GOLD’s digital platform associate specializing in results-based digital advertising and marketing, software program engineering and internet growth.
“By means of the launch of our subscription content material community, LSU GOLD, and the convergence of our artistic skills in South Stadium Productions, LSU Athletics is taking the subsequent step to make sure we proceed to steer the nation in progressive, participating storytelling,” stated Director of Athletics Scott Woodward. “We’re excited to supply our followers a subscription service to attach them nearer to the groups they love, and we’re assured the crew we’re assembling and the infrastructure we’re constructing will assist us additional have interaction essentially the most passionate followers within the nation and take the already-iconic LSU model to new heights.”
LSU GOLD
GOLD might be constructed on solely new content material and expanded entry to award-winning options. Followers will nonetheless be capable of take pleasure in LSU’s already-existing menu of content material free of charge at LSUSports.web and on social media, whereas receiving extra, unique protection by GOLD.
“The LSU artistic crew has been on the forefront of the faculty panorama for years, and the content material coming to LSU GOLD will take followers behind the scenes in a approach that has by no means been achieved earlier than,” stated LSU Chief of Artistic Content material Emily Dixon, who will oversee the day-to-day manufacturing of GOLD. “With unprecedented entry to each crew on campus, GOLD is the proper platform to inform the tales of our proficient student-athletes and completed staffs.”
Amongst GOLD’s preliminary choices might be episodic content material sequence that includes all of LSU Athletics, together with:
- The Comply with: an all-access documentary detailing LSU Soccer coach Brian Kelly’s first season in Baton Rouge, from his arrival in December by the autumn of 2022.
- Eye to Eye: In-depth interviews with LSU’s elite coaches, student-athletes, and workers.
- Movie Room: Breakdowns of key performs and demanding performances, that includes present and former-student athletes and coaches.
- Hey Fightin’ Podcast Community: Each day podcast video protecting all of LSU’s sports activities and complimenting LSU’s free audio podcast choices. The HFP community may even embody premium podcasts discovered solely on GOLD, together with the Chopping Edge with Jack Marucci and interviews with LSU’s soccer coaches all season lengthy.
- UNCUT: Longer edits and extra protection of practices, video games, and behind-the-scenes occasions.
Starting at present, followers can even join the Bayou Brew, a every day publication maintaining Tiger followers entertained and knowledgeable each weekday morning all 12 months spherical. For extra entry to the Tigers, join the Bayou Brew here.
SOUTH STADIUM PRODUCTIONS
Aligning the skills of the division’s video, picture, graphic design, and social media creatives, South Stadium Productions will present elevated protection and unique content material to supporters of LSU Athletics in every single place. Dixon and Cody Worsham, Chief Model Officer, will handle and oversee day-to-day operations and long-term planning for South Stadium Productions.
“The crew we’re constructing with South Stadium Productions contains among the hardest-working and most proficient creatives within the nation, and we’re excited to raise essentially the most iconic model in faculty sports activities,” Worsham stated. “Our focus is to proceed participating with followers by genuine and progressive storytelling, whereas rising the perfect content material platform within the nation and empowering student-athletes to maximise their alternatives at LSU.”
LSU’s artistic crew has been constantly acknowledged as among the many highest in faculty sports activities. Sports activities Enterprise Journal awarded LSU because the Finest in Sports activities Social Media in 2020. Artistic Providers graphic designers, together with the Athletics Communications workplace, have received over 100 awards from the annual CoSIDA (School Sports activities Info Administrators of America) publications contest, together with 10 Finest within the Nation Awards. And within the final calendar 12 months, LSU’s pictures workers has distributed greater than 100,000 images to student-athletes, workers, and coaches, producing 5 million engagements and reaching 53.1 million viewers globally.
ABOUT LSU SPORTS PROPERTIES/PLAYFLY SPORTS PROPERTIES
LSU Sports activities Properties, the unique multimedia rights holder for LSU Athletics, is operated by Playfly Sports activities Properties. Playfly Sports activities is the main sports activities advertising and marketing and media firm that allows manufacturers to interact with sports activities followers on an area, regional, and nationwide degree by scaled linear, digital, and experiential belongings. Playfly Sports activities drives outcome-based options into 90-million households by way of greater than 7,800 dwell US MLB, NBA, and NHL video games; and influences sports activities followers of all ages by the administration of faculty multimedia rights, uniform branding, and high-profile sports activities sponsorship platforms. The corporate introduces highschool and faculty college students to profession growth alternatives in esports by CSL Esports, operators of North America’s largest faculty esports league. Playfly Sports activities has the distinctive capacity to associate, innovate, and advance the aspirations of athletes, manufacturers, tutorial establishments, and sports activities followers throughout the US. Playfly Sports activities is Powered by Partnership.
ABOUT WMT DIGITAL
WMT Digital is a full-service company that consists of a crew of engineers, designers and builders dedicated to utilizing know-how to resolve advanced issues. By inspecting consumer habits by search patterns and utilization information, the corporate builds one-of-a-kind digital merchandise that encourage motion and drive outcomes. Grounded in focused metrics, WMT crafts customized options that meaningfully influence fan engagement, recruiting, ticket gross sales, fundraising, and extra. Lots of the most revered names in collegiate athletics associate with WMT, together with the Arkansas Razorbacks, Clemson Tigers, Florida State Seminoles, Georgia Tech Yellow Jackets, Kansas Jayhawks, Notre Dame Preventing Irish, and Ohio State Buckeyes. For extra info, go to wmt.digital.
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